Two Legendary Icons Are Collaborating to Provide An Exclusive Luxury Experience.
In line with a commitment to provide an exclusive and unique experience to costumers, Eurokars Group Indonesia and Plazs Senayan signed a Memorandum of Understanding (MOU) today which formalizes their partnership to undertake joint marketing promotions. The signing of the MOU took place between the Deputy CEO of Eurokars Group Indonesia, Mr Henry E Wirawan and Plaza Senayan Retail Development, General Manager, Ms. Reiko West in Arcadia Plaza Senayan, Jakarta.
The partnership, which is in force from 27th July 2016 until 31 December 2017, will see the implementation of a wide spectrum of marketing and promotional activities. The campaign aims to deliver the finest dining, luxury-fashion and lifestyle, experiences for everyone to be pampered and inspired by a “LUXURIOUS DRIVING EXPERIENCE WITH EUROKARS & PLAZA SENAYAN”
“We are thrilled about this agreement, which we hope will delight the many mutual customers of Eurokars Group and Plaza Senayan, and at the same time, enable us to show our appreciation to our customers through a host of luxury premium benefits that we are jointly presenting. Eurokars Group celebrated its 30th anniversary last year, and our collaboration with Plaza Senayan is an extension of our strong commitment to drive a luxury experience. We share the same vision, which is the desire to provide quality service, premium in terms of elegance and sophistication.” Said Mr Henry E Wirawan, Deputy CEO, Eurokars Group, Indonesia.
The collaboration between Eurokars Group Indonesia and Plaza Senayan will indeed generate a kaleidoscope of exciting and stylish events which will all be converging at Plaza Senayan. These include a wide range of luxury cars, fashion, gadgets, health and dining related events which showcase the best and latest products as well the Gentlemen’s Club event from 17th to 20th November 2016 which caters to fashionable men who are trend-setters and trailblazers.
Other events throughout this and next year which are worth watching out for are the Eurokars Group exhibitions which will feature the latest luxury automobiles and exclusive Eurokars test drive areas, at Plaza Senayan and Plaza Senayan Arcadia.
The first to kick off was the Eurokars Group’s launch of the New Porsche 911 Carrera and the New 718 Boxster at Plaza Senayan on 28th to 31st July 2016.
New Eurokars Group loyalty customers will also gain membership to the newly established and highly popular Plaza Senayan Elite program. And all existing members of the Plaza Senayan Elite Program, with minimum purchases of IDR 1,000,000.00, will automatically receive a chance to win a BMW X1 in 2016 and Maserati Ghibli in 2017!
This partnertship between Eurokars Group and Plaza Senayan not only brings together two of the most prominent and sought after premium luxury brands in Indonesia, it also enables both industry heavyweights to join efforts in providing the best-in-class service and most memorable experiences to all customers in Indonesia.
About Eurokars Group
Founded in 1985 by Karsono Kwee, an entrepreneur and motoring enthusiast who drives the business with passion. The Eurokars Group is synonymous with premium and luxury automotive brands in Singapore, Indonesia, China and Australia.
As the largest privately-held car distributorship in Singapore, and with over 31 years of market representation, the group manages the distribution of well-known marques like Porsche, Rolls-Royce, MINI, Mazda and McLaren. In Indonesia, the group manages Porsche, Rolls-Royce, Maserati, BMW, and BMW M in West Jakarta, Mazda in South and North Jakarta, as well as the distribution of 3M Automotive Film and Commercial Film products. The Group acquired a stake in a Rolls-Royce dealership in Nanning, China and most recently, it secured a Mazda dealership in Perth. Over the years, Eurokars Group has enjoyed significant growth with every brand under its care boasting an unblemished track record, each with its own unique branding and positioning. Today, the group has a total staff of 1300 in Singapore, Indonesia, China and Australia.
About Plaza Senayan
PT Senayan Trikarya Sempana, founded in 1991, first opened Plaza Senayan shopping centre in 1996, followed by the Sentral Senayan I, II and III office towers, Apartemen Plaza Senayan, and Plaza Senayan Arcadia soon after. The prestigious five-star Fairmont Jakarta hotel was completed in 2014 and together the entire development is known as Senayan Square. Plaza Senayan Shpping Centre, the centerpiece of Senayan Square, is well recognized, locally and regionally, as one of Jakarta’s most prestigious and successful shopping centers where generations of shoppers converge.
Eurokars Group Indonesia
Public Relations Manager
Jl. Sultan Iskandar No.51, Arteri Pondok Indah
Jakarta Selatan 12240
Phone: (+62-21) 5366 9000
Fax: (+62-21) 5366 5336
M. +62811 8888 474
Senior Officer, Casual Leasing
PT. Senayan Trikarya Sempana
Sentral Senayan I – 9th floor
Jl. Asia Afrika 8, Gelora Bung Karno
Senayan, Jakarta – Pusat 10270
Phone: (+62-21) 5723456
Fax: (+62-21) 57900222
M. +62878 88627556